Start with Why: How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
By starting with the reason he/she is working toward a goal, a leader engages intrinsic motivation, which is likely to produce greater resiliency and creativity in followers. That important point is often forgotten in the rush to begin a new endeavor, so a reminder is a good thing.
I listened to the audio book and the recording was a bit sloppy. There were a few places where a passage was played twice. Unfortunately, the sloppiness went beyond the recording. Simon Sinek made the point that overturning the belief that the world was flat opened up a whole world of possibilities. It is a myth that spread in the late nineteenth and early twentieth centuries that earlier people believed the earth was flat. While that does not invalidate the underlying point, it is one illustration of a problem throughout the book – the author tries to engage science but without doing enough research. Daniel Pink’s book Drive and Nicholas Carr’s book The Shallows are examples of well researched books – Start with Why falls short.
The underlying point is important and Simon Sinek gives a few good examples, but I will look for a another book on the topic