Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
by Peter Sims
People often think of creativity as a big bang event in which a creative genius spews out a great new idea. Peter Sims suggests that is not usually the way creativity works and certainly is not a basis on which you can design a creative organization or repeatable creative process. Instead, making many small bets and investing more in those that take off – perhaps in unexpected directions – is a way to more consistently produce creative results. Experimentation sounds clinical and antithetical to creativity, but the opposite is true. Another important point is that breakthrough ideas are often discovered through serendipity which is another side of the argument to let a team try new ideas – even some you may not initially agree with.
Sims gives enough examples from comedians to software companies that the reader will walk away with specific ideas for his own scenario